Gender Effect and Prejudice: When a Salient Female Norm Moderates Male Negative Attitudes Toward Homosexuals - Université Rennes 2 Accéder directement au contenu
Article Dans Une Revue Journal of Homosexuality Année : 2013

Gender Effect and Prejudice: When a Salient Female Norm Moderates Male Negative Attitudes Toward Homosexuals

Résumé

Men generally express more negative attitudes than women toward homosexuals. This study aims to determine if social norms saliency can rely on this "gender effect" and influence attitudes toward homosexuals. Gender characteristics (attitudes and lexical markers) concerning homosexuality were identified in Study 1 and used to construct male- (i.e., promoting a prejudice-related norm) and female-marked (i.e., promoting an anti-prejudice-related norm) messages. Social norms saliency was primed using these messages (Studies 2 and 3) and the participant's immediate context (Study 3). Results show that promoting a prejudiced norm eases expression of males' negative attitudes toward homosexuals, whereas the promotion of an anti-prejudice norm inhibits their attitudes. Theoretical elaborations and potential applications for promotion of tolerance are discussed.
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Dates et versions

hal-01764255 , version 1 (11-04-2018)

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Jessica Mange, Nadia Lepastourel. Gender Effect and Prejudice: When a Salient Female Norm Moderates Male Negative Attitudes Toward Homosexuals. Journal of Homosexuality, 2013, 60 (7), pp.1035 - 1053. ⟨10.1080/00918369.2013.776406⟩. ⟨hal-01764255⟩
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