“Wrong place to get help”: A field experiment on luxury stores and helping behavior

Lubomir Lamy 1 Nicolas Guéguen 2 Jacques Fischer-Lokou 2 Jérôme Guegan 3
1 LP3C - EA1285 - Laboratoire de Psychologie : Cognition, Comportement, Communication
2 CRPCC EA 1285 - Centre de Recherches en Psychologie Cognition et Communication
3 EPSYLON - Dynamique des capacités humaines et des conduites de santé
Abstract : Three experiments were conducted in field settings. It was hypothesized that luxury stores may act as environmental reminders of materialism and that helpfulness would vary according to the presence or absence of such cues. Study 1 (N = 80) indicated that consumers coming out of famous brand stores displayed less helpfulness, as compared to mere passersby. Study 2 (N = 112) showed passersby were less helpful near a luxury brand store than in an ordinary street with no shops. In Study 3 (N = 360), passersby were less helpful when walking down a street lined with highly exclusive stores, as compared to streets with ordinary stores or no stores. Results, limitations, and directions for future research are discussed.
Keywords : Helping behavior Priming Luxury store
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Journal articles
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https://hal.univ-rennes2.fr/hal-01764891
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Submitted on : Thursday, April 12, 2018 - 2:21:56 PM
Last modification on : Thursday, June 6, 2019 - 2:41:21 PM

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Lubomir Lamy, Nicolas Guéguen, Jacques Fischer-Lokou, Jérôme Guegan. “Wrong place to get help”: A field experiment on luxury stores and helping behavior. Social Influence, Taylor & Francis (Routledge), 2016, 11 (2), pp.130 - 139. ⟨10.1080/15534510.2016.1160839⟩. ⟨hal-01764891⟩

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