‘Love is in the air’: Effects of songs with romantic lyrics on compliance with a courtship request

Abstract : Previous research has shown that exposure to various media is correlated to variations in human behaviour. Exposure to aggressive song lyrics increases aggressive action whereas exposure to songs with prosocial lyrics is associated with prosocial behaviour. An experiment was carried out where 18—20-year-old single female participants were exposed to romantic lyrics or to neutral ones while waiting for the experiment to start. Five minutes later, the participant interacted with a young male confederate in a marketing survey. During a break, the male confederate asked the participant for her phone number. It was found that women previously exposed to romantic lyrics complied with the request more readily than women exposed to the neutral ones. The theoretical implication of our results for the General Learning Model is discussed.
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Submitted on : Thursday, April 12, 2018 - 3:56:00 PM
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Nicolas Guéguen, Céline Jacob, Lubomir Lamy. ‘Love is in the air’: Effects of songs with romantic lyrics on compliance with a courtship request. Psychology of Music, SAGE Publications, 2009, 38 (3), pp.303 - 307. ⟨10.1177/0305735609360428⟩. ⟨hal-01765157⟩

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