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Ideological priming and normative dimensions of individualism

Abstract : This paper addresses how cognitive processes may be influenced by different values of liberal ideology. Adopting a priming paradigm, we used adver tising and coaching messages to prime liberal values such as autonomy, hedonism, inter-individual difference and freedom. Compared to neutral priming, liberal priming is more likely to facilitate the adoption of internal attitudes that are individually anchored and self-sufficient. The results are discussed with respect to the field of social perception and within the framework of social cognition.
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Submitted on : Wednesday, May 2, 2018 - 9:52:58 AM
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  • HAL Id : hal-01782572, version 1


Olivier Codou, Daniel Priolo, Odile Camus, Georges Schadron, Pascal Morchain, et al.. Ideological priming and normative dimensions of individualism. Revue Internationale de Psychologie Sociale = International review of social psychology, Presses Universitaires de Grenoble, 2012, 25 (2), pp. 59 - 71. ⟨hal-01782572⟩



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