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La normalisation des associations : quelle efficacité pour rassurer les donateurs ?

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https://hal.univ-rennes2.fr/hal-01921728
Contributor : Laurence Leroux Connect in order to contact the contributor
Submitted on : Wednesday, November 14, 2018 - 9:15:58 AM
Last modification on : Monday, December 13, 2021 - 12:02:58 PM

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  • HAL Id : hal-01921728, version 1

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Florence Busson-Villa, K. Gallopel-Morvan. La normalisation des associations : quelle efficacité pour rassurer les donateurs ?. 2ème Journée Internationale du Marketing Santé, EDHEC, Mar 2012, Nice, France. ⟨hal-01921728⟩

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