The effect of priming with a love concept on blood donation promise

Abstract : This field study on blood donor behavior tests the effectiveness of semantic priming on donor intention and commitment. Using face-to-face interactions, participants were primed with the concept of love and solicited to promise blood to the French National Blood Bank. Results showed a significant effect on willingness to donate blood and on donor commitment. The relatively simple and easily implemented technique used in this study could be of interest in improving performance of recruitment and retention campaigns.
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Journal articles
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https://hal.univ-rennes2.fr/hal-01960641
Contributor : Laurence Leroux <>
Submitted on : Wednesday, December 19, 2018 - 3:00:31 PM
Last modification on : Wednesday, May 29, 2019 - 10:53:46 AM

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Virginie Charles-Sire, Nicolas Guéguen, Sébastien Meineri, Angélique Martin, Andrea Bullock. The effect of priming with a love concept on blood donation promise. Transfusion and Apheresis Science, Elsevier, 2014, 50 (1), pp.87-91. ⟨10.1016/j.transci.2013.10.009⟩. ⟨hal-01960641⟩

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