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Journal articles

The effect of priming with a love concept on blood donation promise

Abstract : This field study on blood donor behavior tests the effectiveness of semantic priming on donor intention and commitment. Using face-to-face interactions, participants were primed with the concept of love and solicited to promise blood to the French National Blood Bank. Results showed a significant effect on willingness to donate blood and on donor commitment. The relatively simple and easily implemented technique used in this study could be of interest in improving performance of recruitment and retention campaigns.
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Contributor : Laurence Leroux Connect in order to contact the contributor
Submitted on : Wednesday, December 19, 2018 - 3:00:31 PM
Last modification on : Monday, December 13, 2021 - 12:02:26 PM



Virginie Charles-Sire, Nicolas Guéguen, Sébastien Meineri, Angélique Martin, Andrea Bullock. The effect of priming with a love concept on blood donation promise. Transfusion and Apheresis Science, Elsevier, 2014, 50 (1), pp.87-91. ⟨10.1016/j.transci.2013.10.009⟩. ⟨hal-01960641⟩



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