Communication engageante appliquée au tri sélectif : comparaison entre les techniques du pied-dans-la-porte et du double-pied-dans-la-porte.

Abstract : The success of the policy of recycling of waste is based on the adoption by most people adapted domestic practices. The challenge for institutions is that many involved in the sorting device in place. By combining persuasion and commitment, binding communication is a form of communication unexplored in order to change the sorting practices. This study compares three different binding communication with variation of the free behavior : we experienced a foot-in-the-door, a weakly committing two-feet-in-the-door and a more committing two-feet-in-the-door. A measurement six weeks after the experiment conclude that each of the forms of binding communication permit to change sorting practices. Moreover, the committing behaviors modify effects of binding communication. More specifically, the behavioral change increase with repetition and importance of committing act.
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Journal articles
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https://hal.univ-rennes2.fr/hal-01961018
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Submitted on : Wednesday, December 19, 2018 - 4:26:31 PM
Last modification on : Friday, March 29, 2019 - 10:45:29 AM

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  • HAL Id : hal-01961018, version 1

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Mickael Dupre, Sébastien Meineri, Nicolas Guéguen. Communication engageante appliquée au tri sélectif : comparaison entre les techniques du pied-dans-la-porte et du double-pied-dans-la-porte.. Les cahiers Internationaux de Psychologie Sociale, Éd. de l'Université de Liège, 2014, Numéro 102 (2), pp.259. ⟨hal-01961018⟩

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