HAL will be down for maintenance from Friday, June 10 at 4pm through Monday, June 13 at 9am. More information
Skip to Main content Skip to Navigation
Journal articles

Words as Environmental Cues: The Effect of the Word “Loving” on Compliance to a Blood Donation Request

Abstract : In a field setting, students (N = 3600) on different campus locations were solicited to give blood during a special one-day drive. Solicitations were made through face-to-face interactions. The solicitors wore a white T-shirt with different inscriptions: no inscription, Loving = Helping, Donating = Helping. Results showed that, when compared to the no inscription condition, the number of donors increased when the solicitor-confederates wore the T-shirt Loving = Helping whereas no effect was found when the confederates wore the T-shirt Donating = Helping. The activation spreading theory is used to explain these results. The practical application of these results for blood donation drives and other health-related fundraising events is explored.
Document type :
Journal articles
Complete list of metadata

Cited literature [43 references]  Display  Hide  Download

Contributor : Laurence Leroux Connect in order to contact the contributor
Submitted on : Wednesday, December 19, 2018 - 4:44:14 PM
Last modification on : Monday, December 13, 2021 - 12:02:26 PM


Words as Environmental Cues Th...
Publisher files allowed on an open archive



Virginie Charles-Sire, Nicolas Guéguen, Alexandre Pascual, Sébastien Meineri. Words as Environmental Cues: The Effect of the Word “Loving” on Compliance to a Blood Donation Request. Journal of Psychology, Taylor & Francis (Routledge), 2012, 146 (5), pp.455-470. ⟨10.1080/00223980.2012.654519⟩. ⟨hal-01961056⟩



Record views


Files downloads