Words as Environmental Cues: The Effect of the Word “Loving” on Compliance to a Blood Donation Request

Virginie Charles-Sire 1 Nicolas Guéguen 2 Alexandre Pascual 3 Sébastien Meineri 2
1 UBS - Université de Bretagne Sud
2 CRPCC EA 1285 - Centre de Recherches en Psychologie Cognition et Communication
3 UB - Université de Bordeaux
Abstract : In a field setting, students (N = 3600) on different campus locations were solicited to give blood during a special one-day drive. Solicitations were made through face-to-face interactions. The solicitors wore a white T-shirt with different inscriptions: no inscription, Loving = Helping, Donating = Helping. Results showed that, when compared to the no inscription condition, the number of donors increased when the solicitor-confederates wore the T-shirt Loving = Helping whereas no effect was found when the confederates wore the T-shirt Donating = Helping. The activation spreading theory is used to explain these results. The practical application of these results for blood donation drives and other health-related fundraising events is explored.
Keywords : Priming Mental representation Loving Blood donation
Document type :
Journal articles
Complete list of metadatas

Cited literature [43 references]  Display  Hide  Download
https://hal.univ-rennes2.fr/hal-01961056
Contributor : Laurence Leroux <>
Submitted on : Wednesday, December 19, 2018 - 4:44:14 PM
Last modification on : Friday, March 29, 2019 - 10:45:29 AM

File

Words as Environmental Cues Th...
Publisher files allowed on an open archive

Identifiers

Collections

UNIV-RENNES2 | UNIV-BREST | UR2-HB | UNIV-RENNES | LP3C

Citation

Virginie Charles-Sire, Nicolas Guéguen, Alexandre Pascual, Sébastien Meineri. Words as Environmental Cues: The Effect of the Word “Loving” on Compliance to a Blood Donation Request. Journal of Psychology, Taylor & Francis (Routledge), 2012, 146 (5), pp.455-470. ⟨10.1080/00223980.2012.654519⟩. ⟨hal-01961056⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

75

Files downloads

187

Contact

Informations

CCSD