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Journal articles
Words as Environmental Cues: The Effect of the Word “Loving” on Compliance to a Blood Donation Request
Abstract : In a field setting, students (N = 3600) on different campus locations were solicited to give blood during a special one-day drive. Solicitations were made through face-to-face interactions. The solicitors wore a white T-shirt with different inscriptions: no inscription, Loving = Helping, Donating = Helping. Results showed that, when compared to the no inscription condition, the number of donors increased when the solicitor-confederates wore the T-shirt Loving = Helping whereas no effect was found when the confederates wore the T-shirt Donating = Helping. The activation spreading theory is used to explain these results. The practical application of these results for blood donation drives and other health-related fundraising events is explored.
Cited literature [43 references]
https://hal.univ-rennes2.fr/hal-01961056
Contributor : Laurence Leroux Connect in order to contact the contributor
Submitted on : Wednesday, December 19, 2018 - 4:44:14 PM
Last modification on : Monday, October 11, 2021 - 2:22:17 PM
Contributor : Laurence Leroux Connect in order to contact the contributor
Submitted on : Wednesday, December 19, 2018 - 4:44:14 PM
Last modification on : Monday, October 11, 2021 - 2:22:17 PM
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Words as Environmental Cues Th...
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