Words as Environmental Cues: The Effect of the Word “Loving” on Compliance to a Blood Donation Request - Archive ouverte HAL Access content directly
Journal Articles Journal of Psychology Year : 2012

Words as Environmental Cues: The Effect of the Word “Loving” on Compliance to a Blood Donation Request

Abstract

In a field setting, students (N = 3600) on different campus locations were solicited to give blood during a special one-day drive. Solicitations were made through face-to-face interactions. The solicitors wore a white T-shirt with different inscriptions: no inscription, Loving = Helping, Donating = Helping. Results showed that, when compared to the no inscription condition, the number of donors increased when the solicitor-confederates wore the T-shirt Loving = Helping whereas no effect was found when the confederates wore the T-shirt Donating = Helping. The activation spreading theory is used to explain these results. The practical application of these results for blood donation drives and other health-related fundraising events is explored.
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Dates and versions

hal-01961056 , version 1 (19-12-2018)

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Virginie Charles-Sire, Nicolas Guéguen, Alexandre Pascual, Sébastien Meineri. Words as Environmental Cues: The Effect of the Word “Loving” on Compliance to a Blood Donation Request. Journal of Psychology, 2012, 146 (5), pp.455-470. ⟨10.1080/00223980.2012.654519⟩. ⟨hal-01961056⟩
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