Words as Environmental Cues: The Effect of the Word “Loving” on Compliance to a Blood Donation Request

Virginie Charles-Sire 1 Nicolas Guéguen 2 Alexandre Pascual 3 Sébastien Meineri 2
1 UBS - Université de Bretagne Sud
2 CRPCC EA 1285 - Centre de Recherches en Psychologie Cognition et Communication
3 UB - Université de Bordeaux
Abstract : In a field setting, students (N = 3600) on different campus locations were solicited to give blood during a special one-day drive. Solicitations were made through face-to-face interactions. The solicitors wore a white T-shirt with different inscriptions: no inscription, Loving = Helping, Donating = Helping. Results showed that, when compared to the no inscription condition, the number of donors increased when the solicitor-confederates wore the T-shirt Loving = Helping whereas no effect was found when the confederates wore the T-shirt Donating = Helping. The activation spreading theory is used to explain these results. The practical application of these results for blood donation drives and other health-related fundraising events is explored.
Keywords : Priming Mental representation Loving Blood donation
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Virginie Charles-Sire, Nicolas Guéguen, Alexandre Pascual, Sébastien Meineri. Words as Environmental Cues: The Effect of the Word “Loving” on Compliance to a Blood Donation Request. Journal of Psychology, Taylor & Francis (Routledge), 2012, 146 (5), pp.455-470. ⟨10.1080/00223980.2012.654519⟩. ⟨hal-01961056⟩

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