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"Say It with Flowers" ... to Female Drivers: Hitchhikers Holding Flowers and Driver Behavior

Nicolas Guéguen 1 Sébastien Meineri 1 Jordy Stefan 1
1 CRPCC EA 1285 - Centre de Recherches en Psychologie Cognition et Communication
Abstract : Research has found that flowers are associated with positive emotions. French motorists, both male and female (N = 2000) were tested in a hitchhiking situation. Five male and female confederates in their early twenties posed as hitchhikers either empty-handed or holding flowers in one hand. The men with flowers were found to solicit a higher response in the number of male and female drivers who stopped to offer a ride while flowers had no effect on drivers when the hitchhiker was a female. The association of flowers with romance is used to explain the results.
Keywords : Motor vehicle drivers--Behavior Motor vehicle drivers--Social aspects Flowers--Social aspects Flowers--Psychological aspects
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Journal articles
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https://hal.univ-rennes2.fr/hal-01961080
Contributor : Laurence Leroux <>
Submitted on : Wednesday, December 19, 2018 - 4:53:10 PM
Last modification on : Friday, March 6, 2020 - 4:03:54 PM

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Nicolas Guéguen, Sébastien Meineri, Jordy Stefan. "Say It with Flowers" ... to Female Drivers: Hitchhikers Holding Flowers and Driver Behavior. North American Journal of Psychology, North American Journal of Psychology, 2012, 14 (3), pp.623-628. ⟨hal-01961080⟩

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