“Even a single marble will make him/her happy …”: Further evidence and extension of the legitimizing paltry contribution technique on helping - Archive ouverte HAL Access content directly
Journal Articles Social Influence Year : 2013

“Even a single marble will make him/her happy …”: Further evidence and extension of the legitimizing paltry contribution technique on helping

Abstract

Previous research has found that the statement “Even a penny will help” incorporated in charity donation requests increases compliance. The present study analyzed the effectiveness of this technique using a novel solicitation and where the participant had no possibility to comply immediately with the request. Confederates asked customers in a hypermarket (e.g., Costco, Sam's Club) for a toy donation in aid of children. They wore a t-shirt on which the statement “Even a single marble will make him/her happy …” was either present or not. Results show that more people gave a toy when this statement appeared on the t-shirt.
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Dates and versions

hal-01961100 , version 1 (19-12-2018)

Identifiers

  • HAL Id : hal-01961100 , version 1

Cite

Nicolas Guéguen, Angélique Martin, Sébastien Meineri. “Even a single marble will make him/her happy …”: Further evidence and extension of the legitimizing paltry contribution technique on helping. Social Influence, 2013, 8 (1), pp.18-26. ⟨hal-01961100⟩
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