“Even a single marble will make him/her happy …”: Further evidence and extension of the legitimizing paltry contribution technique on helping

Abstract : Previous research has found that the statement “Even a penny will help” incorporated in charity donation requests increases compliance. The present study analyzed the effectiveness of this technique using a novel solicitation and where the participant had no possibility to comply immediately with the request. Confederates asked customers in a hypermarket (e.g., Costco, Sam's Club) for a toy donation in aid of children. They wore a t-shirt on which the statement “Even a single marble will make him/her happy …” was either present or not. Results show that more people gave a toy when this statement appeared on the t-shirt.
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https://hal.univ-rennes2.fr/hal-01961100
Contributor : Laurence Leroux <>
Submitted on : Wednesday, December 19, 2018 - 4:59:05 PM
Last modification on : Friday, March 29, 2019 - 10:45:21 AM

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  • HAL Id : hal-01961100, version 1

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Nicolas Guégen, Angélique Martin, Sébastien Meineri. “Even a single marble will make him/her happy …”: Further evidence and extension of the legitimizing paltry contribution technique on helping. Social Influence, Taylor & Francis (Routledge), 2013, 8 (1), pp.18-26. ⟨hal-01961100⟩

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