Self-Publishing: Opportunities and Threats in a New Age of Mass Culture

Abstract : Developments in vanity presses, electronic publishing and social media have led to outstanding growth in the publishing industry. Eighty percent of people believe they have a book in them and the opportunities provided by new technologies are responding to their needs. This raises important questions: What effect will these developments have on the industry? In this environment, is quality control feasible? How will potential readers find their treasure? Will book publishing remain a cost-effective activity? We will examine the publishing industry looking for the answers to these questions and may just find that things are not as bleak as we initially thought.
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https://hal.univ-rennes2.fr/hal-01980177
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Submitted on : Monday, January 14, 2019 - 11:26:17 AM
Last modification on : Thursday, February 7, 2019 - 3:33:25 PM

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  • HAL Id : hal-01980177, version 1

Citation

Christine Evain, Simon Carolan. Self-Publishing: Opportunities and Threats in a New Age of Mass Culture. Publishing Research Quarterly, Springer Verlag, 2013, 29 (4), pp.285-300. ⟨hal-01980177⟩

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