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Weaving Wider Webs: Marketing Strategies in the Global Village

Christine Evain 1 Simon Carolan 2 Julie Mollon Philippe Tanant
1 ECN - École Centrale de Nantes
2 GeM - Institut de Recherche en Génie Civil et Mécanique
Abstract : This book, the result of collaborative development undertaken by the students of the Web Strategies semester course at the Ecole Centrale de Nantes, provides readers with a detailed overview of key web marketing strategies and will go on to become a reference point in this field.
Mots-clés : TICE Technologies de l'Information et de la Communication pour l'Enseignement
Document type :
Books
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https://hal.univ-rennes2.fr/hal-01980563
Contributor : Laurence Leroux Connect in order to contact the contributor
Submitted on : Monday, January 14, 2019 - 3:09:34 PM
Last modification on : Wednesday, April 27, 2022 - 4:57:25 AM

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  • HAL Id : hal-01980563, version 1

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UNIV-RENNES2 | CNRS | EC-NANTES | UNAM | UNIV-NANTES | UNIV-RENNES

Citation

Christine Evain, Simon Carolan, Julie Mollon, Philippe Tanant. Weaving Wider Webs: Marketing Strategies in the Global Village. X-Editions; Ecole Centrale de Nantes, 2012. ⟨hal-01980563⟩

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