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Books Year : 2012

Weaving Wider Webs: Marketing Strategies in the Global Village

Christine Evain
Julie Mollon
  • Function : Author
Philippe Tanant
  • Function : Author

Abstract

This book, the result of collaborative development undertaken by the students of the Web Strategies semester course at the Ecole Centrale de Nantes, provides readers with a detailed overview of key web marketing strategies and will go on to become a reference point in this field.
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Dates and versions

hal-01980563 , version 1 (14-01-2019)

Identifiers

  • HAL Id : hal-01980563 , version 1

Cite

Christine Evain, Simon Carolan, Julie Mollon, Philippe Tanant. Weaving Wider Webs: Marketing Strategies in the Global Village. X-Editions; Ecole Centrale de Nantes, 2012. ⟨hal-01980563⟩
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