HAL will be down for maintenance from Friday, June 10 at 4pm through Monday, June 13 at 9am. More information
Skip to Main content Skip to Navigation
Books

Weaving Wider Webs: Marketing Strategies in the Global Village

Abstract : This book, the result of collaborative development undertaken by the students of the Web Strategies semester course at the Ecole Centrale de Nantes, provides readers with a detailed overview of key web marketing strategies and will go on to become a reference point in this field.
Complete list of metadata

https://hal.univ-rennes2.fr/hal-01980563
Contributor : Laurence Leroux Connect in order to contact the contributor
Submitted on : Monday, January 14, 2019 - 3:09:34 PM
Last modification on : Wednesday, April 27, 2022 - 4:57:25 AM

Identifiers

  • HAL Id : hal-01980563, version 1

Citation

Christine Evain, Simon Carolan, Julie Mollon, Philippe Tanant. Weaving Wider Webs: Marketing Strategies in the Global Village. X-Editions; Ecole Centrale de Nantes, 2012. ⟨hal-01980563⟩

Share

Metrics

Record views

41