Weaving Wider Webs: Marketing Strategies in the Global Village

Abstract : This book, the result of collaborative development undertaken by the students of the Web Strategies semester course at the Ecole Centrale de Nantes, provides readers with a detailed overview of key web marketing strategies and will go on to become a reference point in this field.
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https://hal.univ-rennes2.fr/hal-01980563
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Submitted on : Monday, January 14, 2019 - 3:09:34 PM
Last modification on : Monday, March 25, 2019 - 4:24:14 PM

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  • HAL Id : hal-01980563, version 1

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Christine Evain, Simon Carolan, Julie Mollon, Philippe Tanant. Weaving Wider Webs: Marketing Strategies in the Global Village. X-Editions; Ecole Centrale de Nantes, 2012. ⟨hal-01980563⟩

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