 |
 |
 |
Journal articles
Effects of the Door-in-the-Face technique on restaurant customers’ behavior
Abstract : We tested the Door-in-the-Face technique in a restaurant. After the refusal of a dessert at the end of the meal, waitresses proposed a tea/or a coffee to the customers. This later proposition was addressed immediately after the refusal of the dessert or 3min later. It was found that the number of customers who ordered coffee/tea was significantly higher in the no-delay condition. Contrast theory was used to explain this effect.
https://hal.univ-rennes2.fr/hal-01980948
Contributor : Laurence Leroux Connect in order to contact the contributor
Submitted on : Monday, January 14, 2019 - 5:35:26 PM
Last modification on : Monday, October 11, 2021 - 2:22:17 PM
Contributor : Laurence Leroux Connect in order to contact the contributor
Submitted on : Monday, January 14, 2019 - 5:35:26 PM
Last modification on : Monday, October 11, 2021 - 2:22:17 PM
`