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Approche exploratoire des ressorts « motivationnels » à pratiquer la consommation collaborative

Abstract : While it is now clear that generalization of collaborative consumption has been greatly fostered by the rise of digital practices [Heilbrunn et Benoît, 2016], the motivations to engage in this new form of consumption seems to have various interpretations. The findings of some surveys suggest that the creation of social ties is the first motivation for collaborative consumption, while others emphasize economic and ecological reasons. Based on a new survey conducted in June 2016 among 2 000 French panellists, aged 18 years old and over, this paper tries to make salient and more intelligible the motivational bases of this alternative form of exchange under the prism of a recognized theory of motivation, the self-determination theory (SDT). The interpretation of the results tends to confirm that STD is relevant in order to understand why people choose to practice this alternative mode of consumption, especially when the values of peoples are integrated into the analysis.
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Submitted on : Friday, March 15, 2019 - 3:13:21 PM
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Emilie Huiban, Jacques Fischer-Lokou, Nicolas Deporte, Christine Petr. Approche exploratoire des ressorts « motivationnels » à pratiquer la consommation collaborative. Terminal. Technologie de l’information, culture & société, L'Harmattan / CREIS, 2017, ⟨10.4000/terminal.1781⟩. ⟨hal-02069150⟩



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