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Visual representations of climate change and individual decarbonisation project: an exploratory study

Abstract : This paper focuses on the role of visual representations of climate change (CC) and individual decarbonisation project. From this perspective, the Q-method, which is essentially based on the collage technique, is used. Our findings show that only a small percentage of consumers are actually focused on alternative imaginaries of consumption such as those related to decarbonisation. CC communication seems to activate more perceptions about the causes and consequences of CC than about specific solutions. These results are discussed in terms of marketing strategies.
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https://hal.univ-rennes2.fr/hal-02868098
Contributor : Laurence Leroux <>
Submitted on : Monday, June 15, 2020 - 12:08:07 PM
Last modification on : Thursday, June 25, 2020 - 3:42:33 PM

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Hussein Akil, Julien Bouillé, Philippe Robert-Demontrond. Visual representations of climate change and individual decarbonisation project: an exploratory study. Revue de l'Organisation Responsable, ESKA, 2017, 12 (1), pp.66-80. ⟨10.3917/ror.121.0066⟩. ⟨hal-02868098⟩

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